Eastchester resident Erin Baker and White Plains native Shawna Lubner recently launched their parenting blog, which will provide mothers with the latest trends in fashion and everyday life.
The website will offer readers the “inside scoop on quality experiences and unique brands for both children and adults,” with some comical anecdotes from their own lives and kids sprinkled in.
“We’re excited to invite you to share in Emma’s amazing experiences, with the hope that you’ll share it with moms like you,” Baker said when announcing the blog.
According to the website, “Emma is a fictional character, based on two women who are polar opposites on paper, but almost identical in real life.” Baker is a fourth-generation Westchester County native, while her partner grew up on the West Coast before moving east to the suburbs of Manhattan.
The duo has featured national brands on their blog, but have tended to stay faithful to local small business owners, with features on The Dark Horse in Scarsdale and Weezie D. in Bronxville.
Both Baker and Lubner will be on hand from 6 p.m. to 8:30 p.m. on Thursday Oct. 23 in Rye Brook at “Meet the Authors,” where several local scribes will be on hand to discuss their literature at The Wine Cellar at 122 S. Ridge St.
“We know that Westchester moms like us needed this platform, and that businesses were looking for a blog like ours to reach moms like us,” Lubner added.
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