EASTCHESTER, N.Y. – Marina Bonci wrote the plan for her Eastchester business, New Image Laser & Med Spa, last year with the expectation that the range of services would increase over a five-year span.
After 18 months, Bonci’s business is booming, both with new services and clients. In the past few months, she has added a cosmetic dentist in Dr. Stacie Calian and services for nutrition, dermatology, podiatry and plastic surgery.
New Image still offers its original services – facials, laser hair removal, bariatric weight loss, massage therapy, tattoo removal, skin tightening and more – but is continually adding more. And although the additional services were all part of Bonci’s plan, she did not think they would come this soon.
“I had to write this five-year plan, and really, this was supposed to happen after two or three years,’’ Bonci said. “It’s coming much quicker than I thought. All of the services are basically related. They’re all related to improving personal appearance.”
Bonci said listening to her customers provided the incentive to expand her services. “With 90 percent of the clientele, they’d ask me ‘Do you know where I can have this done?’ I gauged it from my clients asking questions. They told me what they wanted.”
Many of Bonci's clients are Eastchester residents, but she also has people coming from Stamford and even New York City. “It’s a lot more convenient here than in New York,’’ Bonci said. “The parking is better; you don’t have to hop from place to place. It’s a lot more convenient. You can get pretty much everything done in one day.”
Dr. Dominick Artuso, a board certified surgeon with membership in the American Society of Bariatric Surgeons, joined Bonci’s team at the outset and still performs medical transformations. Dr. Roland, New Image Laser and Med Spa's plastic surgeon, came on board in July and provides all cosmetic consultations free of charge. And the newest member of the team, Dr. Calian, can help patients with dental procedures such as Invisalign, Lumineers, Zoom whitening and veneers.
“We couldn’t do this without a terrific staff,’’ Bonci said. “It’s all cross selling and helping each other out. We all want to help our clientele. It’s almost all cosmetic work, so we’re all in this together. We’ll even work with payment plans. We know what it’s like to want something that will make you feel better about yourself.”
Bonci has even stepped in and helped with procedures herself for clients who request it. She has attended classes to expand her skills, and feels even more services might be coming.
“There are still untapped procedures out there for us,’’ she said. “We might have to add another location.”
New Image Laser & Med Spa is located at 132 Fisher Ave. in Eastchester. Call them at 914-771-5700 or visit them online .