Cuomo Announces Media Campaign To Combat Impaired Driving

WESTCHESTER COUNTY, N.Y. -- Gov. Andrew Cuomo announced a new media campaign aimed at increasing awareness about the negative consequences of driving while impaired or intoxicated on Thursday.

Gov. Andrew Cuomo announced a new campaign aimed at the negative impacts of driving while impaired.
Photo Credit: *File*

Joe Jenkins

06/09/2015 7:00 a.m.

Seventy-eight campaign billboards with a message that reads ‘Impaired Drivers Take Lives. Think’ will now appear across the state.

The Governor’s Traffic Safety Committee (GTSC) also produced a 30-second public service announcement as part of the campaign. The announcement features a State Trooper who informs a spouse at her daughter’s birthday party that her husband was killed by a drunk driver.

At the end of the announcement, the daughter, now grown and at a cemetery, says ‘that was the day a drunk driver killed my dad. This is how I celebrate my birthday now. Impaired drivers take lives. Think.’

“Drinking and driving has no place on New York roadways and our administration has made it a priority to crack down on this irresponsible and dangerous behavior,” Cuomo said in a statement. "With this campaign we are seeking to build upon this administration’s ongoing efforts and prevent more impaired drivers from getting behind the wheel, and avoid further preventable tragedies."

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